11 tips to boost traffic to your LinkedIn profile and be discovered easily
With over 450 million users registered, LinkedIn is one of the most premier social media outlets for businesses, surpassing other similar platforms by leaps and bounds. With an estimated 9 out of 10 recruiters looking at LinkedIn to find job candidates who are eligible as well as more than half of all the B2B companies discovering customers through the help of LinkedIn, it is extremely crucial that your profile is found. As in any other websites that needs to be SEO friendly or optimized for search engine results in order to increase the traffic, your LinkedIn profile can be made to be SEO friendly to boost your likelihood of being found by recruiters. Here are a few tips that can help you boost the views on your LinkedIn profile.
- Usinganchor-text in links
LinkedIn profiles can list up to three separate links under the “contact info” sections. While the default options are company website and blog, these aren’t the best at grabbing attention or being SEO friendly. Instead, you can boost the number of clicks you get by selecting “Other” option from the drop-down menu. You can also increase clicks by linking to your blog and giving it a title that is rich in keywords without looking artificial or forced.
- Complete your profile
One of the main things you need to ensure is that your profile should be 100% complete. Take the time to customize the awards and honors, the skillset, the education levels and the languages spoken. You should also add a professional, high quality photo as well as some samples of your previous work to ensure that your profile is complete.
- Keyword-Optimizing the Job Titles
While you definitely shouldn’t exaggerate what your last position was, tweaking the job titles to incorporate some keywords relevant to your skillset in order to generate better hits. Look at commonly searched terms and incorporate them into your job titles in a way that looks unforced and natural.
- Maximize Group Memberships
One of the ways in which you can not only learn more about your skillset, but also help in boosting the SEO performance of your profile and expand your network is by joining and participating in some relevant groups. Since group names will appear on the profile, search engines are forced to crawl titles and share your information. Joining area specific local groups can even help in targeted SEO by optimizing geo-focused search results.
- Expanding your network
Look for email contacts and other areas to increase and expand your network. The platform is perfect for connecting with your work colleagues and still maintains a separation for your work and personal life on social media platforms. The number of connections you have elevates the level of your profile and network.
- Optimize Your Job Descriptions
Instead of writing out full paragraphs detailing your duties, use bullet-pointed lists that incorporate a variety of relevant keywords. Formatting your descriptions with bullet points also makes your profile more readable.
- Keyword density
One of the biggest mistakes people make is to jam keywords into a text in hope of being searched for more often. This not only doesn’t help your SEO index, but also makes the profile a less compelling read. Optimize certain secondary keywords that are relevant and describe your skill set.
- Promoting your LinkedIn Profile
A neat trick to help people find you more easily is by adding it to the email signature, Twitter, Facebook and Google+ accounts as well as any other websites you may have in order to create some inbound links and be searched for more often.
- Build recommendations
Building your recommendations not only helps make you more likable for potential employers but also elevates the search ranking of your profile if you have 10 or more recommendations.
While there is very little evidence that promoting any blog content that is performing well or maybe a e-book under the “projects” section can help boost your SEO, some people think it works to their benefits. Moreover, these can help to increase the level of visibility for your marketing project for content which is always a bonus.
- Collect Endorsements
One of the best ways to understand the strengths of your connections and having these connections help validate your skillset and strengths is through skill endorsements. These can help in increasing the strength of the profile and can help you be better connected to people in your network.
- Paid Promotions
You can also opt for paid promotion for your business or personal account in order to boost visibility and your ranking for search results. Visit CouponHub.ca for deals and discounts on LinkedIn paid ads.